In the late 1980s, the Argentinean economy collapsed, and the wine industry suffered. The government encouraged the pulling up of older Malbec vineyards.
New economic policies and foreign investment of the 1990s resulted in modern technology for wineries. Malbec was once again positioned as a top grape varietal, producing bold, plush wines with international appeal that were export-ready.
More fine wine was made for international markets. Wines from Argentina were rapidly recognized as offering value and quality, and Malbec grew in popularity, being regarded as a friendly, easy-drinking red wine with broad consumer appeal.